Thursday, June 14, 2018

Content Writing Price War– The Rise of “Made In China” Culture


In India, you need to write around 10, 000 words daily in order to survive as a freelance writer, given the extremely low rates that the industry offers here. In this article, you'll discover the ways you can achieve this monstrous target.

In the West, there is no concept of mass production of “quality” without maintaining the price they charge that is justified by the R&D, branding, marketing, and value of the product as against China that first copies the technology, adopts a system, and then starts mass producing products and services.

Our Mantra is ---  Get almost the same quality as iPhone at 25% price - Go for Redmi!

Get almost the same quality as Danielle Steele, Stephen King or JK Rowling at less than 2% of what they charge.... :)  This is the marketing tagline of Indian freelance writers.




Quality vs. price
This is a disturbing situation for people who work hard to manufacturer products and services. When market requires them to produce it at cheaper prices than the competition, it could be a nightmare for many and extremely difficult for others. To achieve this, you need to employ a strategy that works and adopt a specific system and procedures to produce volumes that too, on a consistent basis.                   

Content writing concentration camps
I found the same issue with content writing. In India you are asked to mass produce content, however you need to maintain high quality because these are the third party vendors that get projects from Western clients and then they ask you to do it at lowest possible rates. However, as a writer you are supposed to maintain top quality so that they can make maximum money. But, when you work at lowest prices, you subconsciously tend to product poor quality content. The vice versa is also true.

Imagine, they need the same quality as James Patterson or Stephen King, but they are ready to offer just $4 for a 500 word article, sometimes even less than that. No wonder writers from Bangladesh or Vietnam can only do it in that price range.   

Situation in India
In India, neither there is any legal framework to question such malpractices, nor are the citizens conscious enough to unite against such industrial exploitation. On the other hand people are extremely selfish and eager to go to lowest levels of cut throat competition.

They snatch projects from others so that they can do it cheaper than others. No hue and cry is made in the market for this because this satisfies the market equations of demand and supply. Indian marketplace is a lethal two edged sword, which not only forces you to do things cheaply but on the other hand makes you incapable of even raising your voice. 

The way China does it
China has mastered this art they have somehow blended technology with low cost. However, it comes with its own side effects. For example, Chinese products/technology aren’t so reliable even though they work fine normally and that is what the market needs and that is how China is winning everywhere.

Similar to Chinese strategy, content writers in India should also start producing high quality content with certain benchmarks being strictly followed and then mass produced it.



Western writers will not understand it
Most of the Westerners would not be able to understand me because they are never used to such kind of practices but the Chinese and Indians will definitely understand me better. I mean I need to produce bench-marked quality content without investing too much of thought into it and then produce it at mass level. This is the only way to survive in India in China. 

If you study any of these marketplaces deeply you will find how accurate I am in my claim. It includes the following points:

·
  Read the best quality articles on the web. Benchmark some of their features such as openings, quotes, data, examples, flow and information.  
·
 Write articles following these patterns and do it quickly to produce massive content

You are now a successful writer in India and China and you can support your family with a decent income. All you need to do is to produce 10,000 words (yes, you read it right 10, 000 words) of “quality content” daily and you’ll never complain that writers in India are paid poorly or that they can’t support their families.    

No comments: